December 17, 2013

Google+ Launches +Post Action on Display Network Ads

A good news for the consumers and vendors who advertise their service/products through Google Ads. Google+ introduce a new way to monetize its social platform to drive more traffic across the web. With a new way called "+Post" feature to promote in the social hub.

Simply saying that, Google+ had added a new feature to Display Networks Ads with +Post to increase your social presence. The concept is same as like what you used in social networks. Instead of ads showing on Google+ network,they will be shown on Google's Display Network, which drives the users back to their Google+ profile pages.

Google announces in this way...
+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.
Google used Toyota's testimonial for the following promo video, where you can see Toyota increase its customers through +Post feature on Display Networks.

According to Google, the +Post is same as regular post in Google+, allows users to engage with directly from Ad.
Ads become more relevant with social context. Comments, +1s, and shares from friends can move people to engage with your ad. Social actions on ads and Google+ add up together, showing the full picture of engagement with your content. +Post ads expand in a lightbox to bring full screen social creatives across the web.
The AdAge describe about charges occur when an user "mouse hover on Ad for 2 seconds", which expands on the screen.

Social advertising model supports for what Google been preaching for time. The Zero moment of truth, when a bran delivers what the user needs.

Google Said....
Match your message to the right people, in the right place across the web. Reach the audiences you care about with Google Display Network tools including demographics, affinity segments, and contextual targeting. Make your content work on every screen - desktops, tablets, and smartphones.

This idea helps to Google+, because normally the users who click on Ad may not go to the company's Google+ page. So in coming days, +Post drive more traffic to Google+ pages through Display Networks also.

+Post Ads are current;y under beta version. I mean for a limited set of Adwords advertisers only the +Post is in use. Let us wait for the complete feature of +Post Ad feature on Google Display Networks.

December 11, 2013

Anglo Rank- Google Penalized on Another Link Network

Google Targets on Anglo Link NetworkGoogle targets another link network on Anglo Rank's links, It is formally tweeted and announced by Google Web spam head Matt Cutts. The links which buy from Anglo Rank's network comes under this Anglo Rank effect.

Anglo Rank is mainly targets on Paid link service with links reputed from multiple private networks. These private networks sell the links which has "no footprints". Cutts' tweet directly quoted the language from selling features listed on their sales pages.

Days ago, some of the Anglo Rank customers claimed that they had received notifications from Google Webmasters. The notifications saying their sites get penalized.

It is clear that, Google had busted the Anglo Rank link customers. So this incident had became a proof for people to believe the occurrence of Anglo Rank had started. The customer had kept an image showing notification for unnatural links in webmaster tools. The below image has taken from Black Hat World.

Google Webmaster Tools Notification
Another customer of Anglo Rank claims that, he saw drop in rankings.

In the meanwhile the operator of Anglo Rank, code named "bluematter" is responding to the customers offering for cancellations and redirecting the links.

Its time for Anglo Rank customers to check their webmaster tools if any notifications may received in future by Google Webmasters.

December 08, 2013

Google Updated Toolbar Page Rank 6th Dec 2013- Total History of Updates

Page Rank

History of Google PR UpdatesPage Rank factor is generally given by the Google on its tool bar. It means that how Google believed your site. it is true that Google gives priority for high PR sites on top results. So all sites owners are performing several tactics to gain the Page Rank from Google.

Generally Google updates page rank status on its tool bar for 3 to 4 times a year. Even though it grasp the changes occur daily, it update at 3 to 4 times in a year.

In giving the Page Rank Google believe in some factors to calculate Page Rank. Which include domain factors, On-Page & Off-page factors and other social media factors.

Previously google calculates its page rank from its tool bar traffic. It calculate only from browsers which are google tool-bar enabled. So at that time, it may easy to gain the page rank. It also consider the data from chrome browser with its toolbar and other factors. Later, it focused on analytics factor like average time spent by user, bounce rate etc.

Next Page Rank Update

Actually the latest page Rank may update on May 29th 2014, But it doesn't happened. So according to sources, Google had a new plan to implement the update in calculating the page rank.

History of Google PR Updates

It comes to an end for all who waiting for Google Page Rank update. Yes, from 6th December the page rank would effect on all sites. I had noticed some sites which gains its PR compare to previous one.

  • 6 December 2013 (Newest Update)
  • 4 February 2013
  • 7 November 2012
  • 2 August 2012
  • 2 May 2012
  • 7 February 2012
  • 7 November 2011
  • 1st Week August 2011
  • July 2011
  • June 2011
  • January 2011
  • April 2010
  • Dec 31, 2009
  • 30 October 2009
  • May 2009
  • June 2009
  • April 2009
  • 30-31 December 2008
  • 27 September 2008
  • 26 July 2008
  • 29 April 2008
  • 9 January 2008

Any body doesn't know when the page rank may occur. Just based on the previous updates, we had calculated the time period for page rank  updation. Line in roll to build back-links from more reputable sites.


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