Humming Bird- Google's New Search Update Formula

Have you notice recently that Google answers directly to questions on Search results. Yes, upon this there a new search formula has introduced. The new search update called as "Humming Bird". This new update formula has released silently by Google.

It is open that Google had updated its search technology with new parsing techniques to improve results for longer and complex queries. Amith Singhal, Google's Vice president has declared that they had introduced Humming Bird update a month ago.

The update had occurred a month ago which affected 90% worldwide English queries on Google. Google mentioned for first time, update had occurred on behalf of Google's 15th birthday. Both Sergy and Larry page also arrived to the event.

Google mainly focus on fully parsed questions (opposed to word-by-word search). It identify the direct answers on its index database.

By: Prem On Saturday, September 28, 2013

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Google Launches Diversity of Results

Matt Cutts discussed in a video about new change in Search results which gets diversity on search engine results page..

Matt said soon Google is launching new change that effect on same domain results. You can observe 2 to 3 results of same domain for some particular keywords, that means if the relevancy is not matched from other site, it shows multiple results from same domain.

Matt had explained, this update will prevent results occurring from same domain. Also there would be less probability to show multiple results from single site on SERP. Even though Google had introduced EMD Update, Penguin update and Panda Update there is no diversity in results.

Google added "Host clustering", which prevents the multiple results from same domain.Google then changed to show more diversity of results.

This update will show more diversity of results on 1st page of Google. Secondary other remaining pages may have less diversity of results (It may contain multiple results from single domain). Matt said, this update is introduced to satisfy more number of users.

Generally users are not interested to go and find the information from repeated domains. After Host clustering, there would be a chance of user to open 6 to 7 results.

By: Prem On Saturday, May 18, 2013

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Does Google Changing its Home Page???

As Alex Chitu from Google Operating System Blog, there is a plan to change the Google Home Page. They are testing Google Now feature to Google Home page

"Google Now" uses your Home location to show relevant information like weather, traffic directions, and nearby places for you. You can also edit the home location, work location and the current locations.

It's not clear that Google looks like below image. But, this screenshot can seen by adding Chrome extension to your browser.

It has declared it ends the iGoogle feature from November 1st 2013. So the iGoogle feature can replaced by  Google Now application and also Google Homepage.


Google Now feature has already introduced to iOS, Google glass. But not for a desktop feature.

By: Prem On Tuesday, April 23, 2013

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Google's 3 Points of Cheat Sheet

Kaspar Szymanski, who is an Search Quality Strategist in Google’s Dublin posted the official one page Google SEO cheat sheet.

The Google SEO cheat sheet

(1) How to make your search results look good in the search results. Google recommends you craft your titles properly, make sure your domain name and file name structure is descriptive of the page content and tailor useful and descriptive search descriptions.

(2) Let Google to understand what actually your image is? This can be done by giving the descriptive file names, use alt attribute and write short captions below every images.

(3) Write the best and most useful content, while not forgetting to continue to keep adding useful and unique content to your web site.

These are the 3 main points when it comes to optimizing your website for Google’s search results. These are the basic steps which must be done by your websites.

Here is the PDF that you can download.

By: Prem On Sunday, April 21, 2013

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Google EMD Update- Exact Match Domain

EMD Update

The acronym of EMD is Exact match Domain. This had launched by Google in 2012 to stop ranking exact domain names for a short and long tail keywords on SERP.

Why it is Launched?

Previous SEO people has find a strategy to get easy ranking on Google SERP (Search Engines Results page). For that they are choosing the domain names as stuffed with service or brand oriented keywords. As Google gives importance to domains which has more relevance sites, their sites gets ranked when searched for their service or brand names.

As a result,many people had followed this type of strategy and purchase their domain with keywords. For a couple of years this has bought a good business for them. But when you searched with their related service keywords, low quality sites are getting easily ranked while high and authority sites gets less ranked.

To overcome this situation, Google has developed an algorithm to eradicate such low quality sites. So at this EMD Update has been released in September 2012. So official domain gets less ranked on SERP. At this case, we can say this is a blunder i.e,   (also an update) launched by Google in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings.

Examples for Exact Domain Names, if you searches as word in brackets

(Forum for cupcakes) "cupcake-forum.com"

(Web Design Company) "webdesigncompany.com"

(Seo Company Hyderabad) "seocompanieshyderabad.in"

Before EMD, like these many sites are ranked on 1st page, after launching many of these sites are not even ranked with in 100. So we can say these sites are not having authority or back links compared to their competitor sites.

By: Prem On Sunday, March 10, 2013

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