2014 ~ Search Industry

September 10, 2014

2nd Annual Digital Marketing Summit in Hyderabad!!

This time, We come up with idea for digital marketing summit attendees. I will visit your start-up personally to understand business model and check website health to arrange speakers / experts to get free one to one mentoring session based on both people comfortable days.

The Summit helps you connect with like minded professionals from various niche of digital marketing. Our speakers are energetic entrepreneurs, professionals and esteemed consultants from various dimensions of digital marketing platform.

We always believe that knowledge is power, information is for liberating and that is why we encourage our participants to join us,gain knowledge and use it in businesses and workplaces. our participants range from small time business owners to multinational executives.

We encourage entrepreneurs and professionals to fully utilize our dais and exhibit the ideas worth spreading.

Get together on 21st Sep, 2014 for the 2nd Annual Digital Marketing Summit, Hyderabad. website link :- http://www.digitalmarketingsummit.in

Venue: EThames Degree College, Mirra Trade Centre, Diagonally Opposite Hyderabad Central, Punjagutta Circle, Hyderabad.

Get Tickets @ http://www.meraevents.com/event/2nd-annual-digital-marketing-summit

iDoneSEO is a leading event organizer for Digital Marketing events in Hyderabad.

From last 2 years, We are conducting meetups, events, workshops, summits to create awareness as well as opportunities in Digital Marketing .

This summit is to connect like minds and get networking with digital media enthusiasts, professionals and share industry experience. It is very important for Start-ups / SME's to know website conversion rate.You can't afford to miss it!

10:30 AM – 10:45 AM – On site Registration & Badge Collection / Networking

Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.

10:45 AM – 11:00 AM – Welcome Note

Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.

11:00 AM – 12:00 PM – Google AdWords - Effective strategic approaches for success by Nataraja Sarma

Introducing AdWords new campaign Strategies - Search and Display networks. Content will cover Remarketing, Local marketing, case studies, best practices and trouble shooting.

12:00 PM – 1:00 PM – 'Clear idea, Clever branding' by Imran Mohammad

More stronger and clearer the idea, much smart advertising and Branding to execute.

01:00 PM – 2:00 PM – Networking Lunch

02:00 PM – 3:00 PM – How digital media helps online business to boost their sales and identity by Shri Rao

How digital marketing helps online business...digital media is also another channel which is very important for any online business nowadays.

03:00 PM – 4:00 PM – Converting visitors to buyers: Proven Tactics and Tips by Arun Kothapally

Driving traffic to your site is just half the job done. Businesses are built on buyers and NOT visitors. Learn the various hacks and tips you can use to boost conversion rate of your website.

04:00 PM – 4:20 PM – Open House: Q & A

The most important session of the day. We will have all the speakers available on the stage for a free wheeling chat on everything digital marketing and most importantly to answer any questions you have. Anyway, we have 5 minutes Q&A end of the each session.

04:20 PM – 4:30 PM – Tea Break

04:30 PM - 5:00 PM - Networking/ Closing Note/Photo Op.

Business cards Exchange:-
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Let your business card work for you at the Summit this time!

We are offering free Table Space to display upto 100 business Cards from each participant.

So, don't forget to bring lots of extra business cards! Let the networking magic work for your business growth.

By: Prem On Wednesday, September 10, 2014

September 06, 2014

1 more Search Box in Google Page...

This feature may comes under Sitelinks category. Google had announced that users will able to see new additional search box on google search page. For example if you searching for any company's information, a text box appears so that you can search other pages in that website.

When users search for a company, actually they would search for specific details about the company. Now you can get more data about them with the new search box.

From now Google displays more number of sitelinks of particular words on the SERP page.

By: Prem On Saturday, September 06, 2014

August 31, 2014

Top Sites to Check & Detect Plagiarism (Duplicate Content) on Websites

Sites to check Plagiarism (Duplicate Content) Issues

Plagiarism is nothing but, duplicate content. So let you check whether your site has genuine content. I mean there is possibility for your competitor had copied the data from your site. We can check the duplicate or copied content by using these professional sites.

1. TurnItIn (www.turnitin.com)

Actually this TurnItIn is service developed for UC Berkeley graduation student for peer review application in the classes. Later,it has been developed as one of the top plagiarism detection service.

Student can check their citation, projects, reviews and can access various writing tools.

2. iThenticate (www.ithenticate.com)

Ithenticate is a service offered by Plugiarism.org, it is a professional and scholar based purpose. Publishers like Oxford University Press use this service to detect the plagiarism. Its database is nearly 31 million articles, 67,664 books and journals etc.

3. Viper (http://www.scanmyessay.com/turnitin.php)

Viper can be heard more at smartphones, an application for video calling. It itself call the "Free TurnItIn" service which scans a large database for large essays and other online data source. Viper offer side-by-side comparison for plagiarism detection.

Note: Viper is available only for Windows Users only.

4. Dust Ball (www.dustball.com)

Dust-ball is created at University of Maryland. It is created by Brian Klug, a student at University of Maryland. This service is used to paste their entry papers and research whether they had existed previously or not.

5. Duplichecker (www.duplichecker.com)

Plagiarismchecker.com formerly called as Dupli-Checker. It allows the users to paste the text lines and option for uploading the file for checking the plagiarism. It allows the user to compare the text from copied site.

6. Copyscape (www.copyscape.com)

Copyscape is launched in 2004 by Indigo Stream Technologies. Mainly this service is used by site owners to check their data had been theft. Also used by publishers to detect the content fraud (reselling the old content as new content by taking money).

7. Plagiarisma (www.plagiarisma.net)

Plagiarisma allows the users to enter Urls and upload the files like HTML, DOC, DOCX, RTF, TXT and PDF formats. It has a search box for checking and this application software can be download by Windows users.

8. Grammarly (www.grammarly.com)

Grammarly is mainly based on grammar corrections like passive and active voices, spelling mistakes, in-correctly sentences and misspelled words. Later they had introduced the plagiarism concept. It introduces different options to check plagiarism for Business, Academic Essay, Report, Paper etc. User can check both grammar and duplicate content issue at same instant time.

9. Plagium (www.plagium.com)

It provide the options to check quick and deeper search for plagiarism content. Plagium has 3 types to check duplicate content. I mean, if you are writing an article about news section, then the news related sites can be checked. If you write any social media presence, then it can be checked at social media database. And other option is general web option.

10. Small SEO Tools (www.smallseotools.com/plagiarism-checker)

An simple and cute site which checks duplicate content issues on web. It shows the percentage of matching with the content which is copied. It take 2 to 3 sentences as a bunch and check the content.

All these results given by these may vary from site to site. They has their own algorithm and content database.

By: Prem On Sunday, August 31, 2014

July 22, 2014

Important Google Algorithm Updates in 2013

Here is an info-graphic which describes about the Google algorithm updates happened in the year 2013 like

Link Devaluation
Payday Loan Algorithm
Knowledge Graph Extension
In-Depth Articles
Humming Bird Update

11 Most Important Google Search Algorithm Changes In 2013

Source: http://www.e2msolutions.com/blog/google-search-algorithm-changes-in-2013-infographic

By: Prem On Tuesday, July 22, 2014

July 18, 2014

Edit & Hear Text Translation Directly From Google Search Bar

Many of us are most familiar with Google Translator; when we require meaning of the word or keyword spelled in other language, we directly open google translator and selects the language.

Nearly I had used more than 1000 times for word translations in other language. But you must open google translator in another window.

Now Google came with more easy structure,where the user can directly uses the features of translator from google homepage itself. Yes, up-to now we just search the information we wanted. From now you can translate the word to other language.

Below is the example showing how the Google implemented the translation features directly in search bar. You can also hear the translation of the keyword.

After entering the search query fully, it also allow you to change the language there itself. The search results display "Parts of speech" of the searched keyword like noun, verb, adverb etc.

In the below, you can see the listing the nouns, verbs, adverbs and etc for the searched keyword.

By: Prem On Friday, July 18, 2014

July 17, 2014

Did You Test Errors in Robots.txt File Today?....

Now it is the time to check and check your website's robots.txt file. yes, Google announced that they had developed a code to test your robots.txt file in your website. After opening your webmaster tools dashboard, you find the option as "Test Robots.txt".

Left side of your webmaster tools, you can find the option to check. Even many of SEO's know how to prevent the pages from crawling. But some of the mistakes may lead to get you site fully hidden or not crawl-able to search engine.

Google Webmaster Tools had decided to create a option for users to check their robots.txt files. Click here for testing your robots file.

You can also check those implementations and directly upload into your site. Check whether any of your url is disallowing or not crawling by Google. Webmaster know the complete guide of robots.txt and how to handed with Google.

By: Prem On Thursday, July 17, 2014

July 04, 2014

Yahoo Announces to Close Yahoo Voices, Yahoo Shine and More....

Yahoo Team officially announces that they are shutting down some yahoo services this month. They had officially written in their blog on 2nd July 2014.

As coming more latest products, some of their products has been discontinued by most of the people. In Later times yahoo voices and yahoo toolbar is used by many users. Gradually yahoo services may not been much interested to users. As a result they had planned to shut some services and focus on existing services like yahoo news, yahoo cricket, etc.

Yahoo schedule to shut services as:

Newlook Service- 30th April (Already Closed)

Research Reports- 30th April (Already Closed)

Yahoo Bookmarks- on may 26th(Already Closed)

People Search- On 2nd July

Xobni- On 2nd July

Yahoo Toolbar on Chrome- By 22nd July

Yahoo Shine- On July 31st

Yahoo Voices & Yahoo Contributor Network- On 31st July

By: Prem On Friday, July 04, 2014

July 02, 2014

Orkut (Social Networking Site) is Shutting Down....

Orkut is the Google first social networking site, which launched 10 years ago. Google said it will be shut down in India and Brazil on 30th September. Google planned to shut down Orkut and be on strengthen its other important services.

Facebook had sweepes all the major social networking sites like Orkut, Hi5, Myspace etc. Orkut is the leading social networking site up-to 2008, on the other face many of my friends had faces security issues on Orkut like fake messages, illegal activities from their profile, unknown pictures on their scrapbook etc.

Facebook is slowly existing its brand in India at that time, later many Contacts of Orkut had moved to face-book and they had deleted their Orkut profile.

In 2010 face-book overtake the Orkut as the social networking site in India with 20.9 million users/visitors. Google said it would preserve the archive, if any of the user would not want to include their details they can permanently delete their profile from Google account.

Once again Google had a chance to become world's no'1 social networking site with Google Plus. At present Google Plus is one of the top most social networking site but it doesn't beat the face-book. may in future Google Plus may swipe out all the social networking sites with its distinct features.

By: Prem On Wednesday, July 02, 2014

June 30, 2014

Tips to Improve Alexa Rank for Your Website, Blog?

Alexa Ranking

Now a days, most of the people are believing Alexa as a ranking. So now it has become a hot topic that how can we improve alexa traffic for a website.

All the people are in dilemma, that how the Alexa gives the rank for sites. Every single website has its unique alexa rank. Whereas page rank may matches for all sites compare to your competitor sites.

Alexa Rank

Factors Which Estimates Alexa Rank

1. No: of Pages Visited

2. No: of Pages Viewed by user after visiting your site.

3. Site Performance- Maintenance, Reduce 404 Pages

Factors which improves your Alexa Rank

1. Install Alexa Toolbar- Install the alexa tool bar on your browsers. Try to visit your site from that installed browser.

2. Put Alexa Raking Widget- In alexa site you will find an option "Keep alexa on your site". Get the script or html code for Alexa widget. After saving html script, place it in your left/right side source panel of your site.

3. Reviews of your Site- Ask your user and customers to review about your service/products or any other experience with you. More reviews tells that your site is most genuine and satisfactory.
Present these reviews are temporarily closed by Alexa.

Other Factors

1. Go for Paid option- Subscribe for Alexa paid option for a month or for a year. With in this period, they would analyze your site and says the loop wholes in your site. May be in that paid version of time your site can get good ranking. Addition to it, you can see that your site is "Certified by Alexa" on the alexa site.

2. There are other tools and sites which may increase your ranking. But I'm not sure if they work well.

Alexa strategy is quietly different than Page Rank. Page rank will be updates twice or thrice in year, while alexa rank for your site may changes everyday.

Get more information on Alexa rankings at this link http://www.alexa.com/help/traffic-learn-more

Note- Alexa rank doesn't play any role in considering Page Rank for your Site.

By: Prem On Monday, June 30, 2014

April 19, 2014

Find Nearby Friends at your locality on Facebook

Facebook planned to launch a new feature called "Nearby Friends". You can check how far you located to your nearest friends. Initially this feature is going to be launched on iOS and Abdroid apps. This location may not be visible for a long time due to privacy and security concerns.

Nearby Friends was built by the Glancee location sharing app team led by Andrea Vaccari that Facebook acquired in 2012.

The good thing is it sends notifications if you get closer to your friend. If someone of your friend shares his premise, then you can see his location on map.

Once Nearby Friends rollout, this can be viewed under "More" section of iOS and Android. From there you can turn it on for sharing the location premises to your friends. You can select the specific frinds list or a group of members, for whom you can share your location on maps.

You an also share your real-time location with a specific friend, with a period of time (for an hour, for a few hours, upto tomorrow, or until I manually stop).

The Facebook app displays the location by using your GPS technology. Below is the video showing how the Nearby Friends would works.

Note: This "Nearby Friends" will be launched first is US users, and then they would plan to other countries.

By: Prem On Saturday, April 19, 2014

April 18, 2014

Google Analytics Changed its Terminology

As Google analytics had introduced Universal Analytics, after a long time they had made changes to analytics terminology.

Google had changed terminology for visits and unique visitors on the dashboard. Now you can see visits as sessions and unique visitors as users.

Visits ---->Sessions

Unique Visitors----->Users

In before a small confusion is raised to pubic for both visits and unique visitors. They google it for the exact information. But now they had cleared the confusion by just adding to terms.

By: Unknown On Friday, April 18, 2014

January 26, 2014

Digital Marketing Summit 2014 in Hyderabad !!...

Whatz new in Digital marketing Summit held at Hyderabad???

Get together on 15th February, 2014 for the Digital Marketing Summit at Hyderabad. We conduct regular sessions on every month and hosted bigger workshop in 2013, but this year this is much bigger. You can't afford to miss it!

The main of this summit is to understand the role of digital marketing for the start ups and Sme's and know more about the various digital marketing techniques that can be used to promote them online.

Use Coupon Code- TPM20 for 20% Discount

Book your tickets at http://www.meraevents.com/event/digital-marketing-hyderabad

2014 Digital Marketing Summit

Digital Marketing Summit Schedule

10:00 AM - 10:30 AM: Registration & Networking

Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.

10:30 AM - 10:45 AM: Welcome Note

Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.

10:45 AM - 11:30 AM: “Lead Generation through PPC - How not to be blinded while generating leads” by Mr.Krishna Chaitanya

"An ex-Google employee with 7 years of digital marketing experience. Went on to found a start-up called Adathon Advertising in Hyderabad. Primary goal is to empower the students and working professionals in Hyderabad motivate them to attain successful careers in Digital Marketing. Along side, serving as a Digital Marketing service provider to a lot of clients in India and abroad."

11:30 AM - 12:15 PM: "SEO : 2014 and beyond" Mr.Saptarshi Roy Chaudhury

A digital marketing professional with over 11 years of experience in the Internet marketing industry. While Search marketing (both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, Viral campaigns, affiliates, display & partnerships. During his phase with Havas Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc.With an established record of hands-on leadership and team building skills at the international level, he is considered as an effective communicator and focused leader. Presently working as VP – Marketing for PurpleTalk Inc., he also works as a SEO and Internet Business Consultant for clients across the world.

12:15 PM - 1:00 PM: "Age related social media behavioral dynamics" by Dr.Viswanath Kokkonda

Dr Vishwanath Kokkonda represents Yagnaum Consulting as Managing Partner and Strategy & Operations, Lead. Yagnaum is based in US, UK & India and caters to clients Staffing, Web, Mobile Apps, Digital Marketing & Social Media needs. He had successful Indian and overseas employment stint of 19 years with Global conglomerates such as Deloitte, IBM, Reliance Industries Limited and TNS (UK). The Industry sectors he catered comprise Retail, Manufacturing, Automobile, Food & Beverages, Utility and Market Research.

Vishwanath acquired a Doctoral Degree from one of the top business education providing University in South India i.e., Sri Krishnadevaraya University, Anantapur, Andhra-Pradesh for his work on Marketing of Consulting to SMEs. He holds Masters in Business Management from Kakatiya University, Warangal and in Information Technology from London Institute of Technology & Research, London. He graduated in life sciences and in education from Kakatiya University, Warangal. He holds certifications in SAP Logistics from SAP AG Germany and HR Certifications form Harvard publishing.

1:00 PM - 2:00 PM: Networking Lunch

2:00 PM – 2:45 PM: "How to use trends in content marketing? Configure your content combination" by Ms.Nischala Agnihotri

Nischala is a Content Marketer & Strategist. Weaved business stories for companies in different sectors from education to retail to angel investments and to movies. Content for website, blogs, social media, PR , presentations, marketing collateral and more…

2:45 PM – 3:30 PM: “How to Drive Millions of traffic to Your Site - Proven Methods & Real Time Case Study” by Mr.Sankar Datti

Involved in Core Search Engine Optimization from the past 7 years. Has proven experience in driving millions traffic to websites. Interested in Taking up new challenges in SEO and experimenting new methods in SEO.

3:30 PM - 4:00 PM: Tea Break & Networking

4:00 PM – 4:45 PM: Open House: Q & A

4:45 PM – 5:00 PM: Closing Note / Networking / Photo Op

By: Prem On Sunday, January 26, 2014

January 24, 2014

SEO Ranking Factors for Baidu Search Engine

Do you want to point out your business in China!!! Keep these rules in mind...

Baidu is the one major search engine in Chine. Baidu capture more than 60% of market share in China. Even Google can't beat the Baidu that country.

Yaaah!!.. Everybody knows the major rules and algorithms for Google Search Engine. Here are some points which you may had the chance to display your website information on Baidu. This blog post describes some Baidu search engine factors.

Chinese Law:

Address- Your website must contain the china address, which shows that your website belongs to China country

Domain- Baidu prefers for .cn(china), .com(commercial), .net(network) etc. Among these domain types, .cn has first preference.

Hosting- Apart from preference of domains, Baidu also gives importance for sites which are hosted in china. It may improve page load speed.

Content License- Your website get rankings in Baidu,if you get a special license from chineese government to your site. Obtain the license from Chinese Ministry of Industry and Information Technology.

Censor- Chinese government ban some services which may include more Google services. It bans major social networking sites. Baidu will de-index your website, if the words of content in your is blaklisted by Chinese government.

SEO Requirements:

Sub-Domains- Baidu dislikes the websites having sub-domains or having multiple domains. The site must have only 1 domain, and any other sub-domains are not be used. For seperate language, you mustuse another domain. Finally Baidu says don't use any sub-domains.

Speed- Site speed is a major ranking factor consider by Baidu. Site which loads slowly would get less preference while ranking. Baidu also consider the hosting place as a factor.

iFrames- As we know that by using iFrames the search engine gets confused. But here Baidu is unable to read the data in the iFrames. So if you specify important information in iFrames baidu can't spider it.

Robots.txt- Google allows robots.txt file. But baidu doen't like the sites having robots.txt. Any important rules are needed, you must specify them in .htaccess file or in server settings.

Flash & JavaScript- Baidu is unable to crawl both javascript and flash. The important content must specify in HTML only.

Link Building:

Navigation- As Baidu is unable to crawl Javascript, use drop down menu's for navigation purposes. It also gives the preference to footer of a site. So be sure to have some text links in your botttom of the page.

Anchor Text- Baidu consider lot of importance to keywords having anchor text. All the links with in the internal linking must follow the keyword optimized anchor text. While buiding links from external sites also we must optimize the Keyword anchor text.

Link Building- Although Baidu prevented sub-domains, Robots.txt and content like issues,link building has not performed. Yes Baidu didnot had any sategy for considering the inbound links to our site. It gives the preference based on number of links created. On the other way it is not considering the quality of links... So the sites who had more quality links may also can achieve top rankings on Baidu.

Content:

Header Tags- Along with other search engines, Baidu also consider these header tags for h1 to h6 on webpages.

Duplicate Content- Compare to other search engines Baidu penalizes more if the site has duplicate content. It is mandatory that your site must have unique content. So be sure while developing your site for content issues.

Quality- Since your site has unique content, it would be quality content. To achieve high rankings try to manage the quality content of at least 300 words per page.

Title Tag- A chinese character is equal to 2 English characters. So as Google follow for 70 limited character, Baidu's limit is 35 characters for title tag. Try to manage the title with rich descriptive keywords as you must stuff the keywords with in 35 characters.

Description Tag- Some times meta description is not used by Google and Bing search engines. But Baidu depend on it for ranking the results. The limit for Baidu's meta description tag is of 78 characters.

Keywords- Although this tag is not using by major searh engines, Baidu still consider meta keywords as a factor. In every page meta keyword tag should mentioned and it would be atleast 3 to 5 keywords.

ALT Attribute- This alternate text is common for Baidu and other major search engines. So don't forget to specify your alt tags to crawl your website images.

Blogs- Company blogs must specify on your website page. Frequently update your blog,so that Baidu treats your blog more content rich with internal linking.

Tools:

Submit your website- Although baidu didn't have any webmaster tools, you can submit your site by visiting this link http://www.baidu.com/search/url_submit.html

Keyword Research- Baidu also has keyword estimator tool, people in china may think different than other countries. So you can find the keywords satistics from http://is.baidu.com/keyword_tool.html

I +Lovely Prem Talluri inspired from Search Engine Land and wrote this post.......

By: Prem On Friday, January 24, 2014