July 04, 2014

Yahoo Announces to Close Yahoo Voices, Yahoo Shine and More....

Yahoo Team officially announces that they are shutting down some yahoo services this month. They had officially written in their blog on 2nd July 2014.

As coming more latest products, some of their products has been discontinued by most of the people. In Later times yahoo voices and yahoo toolbar is used by many users. Gradually yahoo services may not been much interested to users. As a result they had planned to shut some services and focus on existing services like yahoo news, yahoo cricket, etc.

Yahoo schedule to shut services as:

  • Newlook Service- 30th April (Already Closed)
  • Research Reports- 30th April (Already Closed)
  • Yahoo Bookmarks- on may 26th(Already Closed)
  • People Search- On 2nd July
  • Xobni- On 2nd July
  • Yahoo Toolbar on Chrome- By 22nd July
  • Yahoo Shine- On July 31st
  • Yahoo Voices & Yahoo Contributor Network- On 31st July

July 02, 2014

Orkut (Social Networking Site) is Shutting Down....

Orkut is the Google first social networking site, which launched 10 years ago. Google said it will be shut down in India and Brazil on 30th September. Google planned to shut down Orkut and be on strengthen its other important services.

Facebook had sweepes all the major social networking sites like Orkut, Hi5, Myspace etc. Orkut is the leading social networking site up-to 2008, on the other face many of my friends had faces security issues on Orkut like fake messages, illegal activities from their profile, unknown pictures on their scrapbook etc. 

Facebook is slowly existing its brand in India at that time, later many Contacts of Orkut had moved to face-book and they had deleted their Orkut profile.

In 2010 face-book overtake the Orkut as the social networking site in India with 20.9 million users/visitors. Google said it would preserve the archive, if any of the user would not want to include their details they can permanently delete their profile from Google account.

Once again Google had a chance to become world's no'1 social networking site with Google Plus. At present Google Plus is one of the top most social networking site but it doesn't beat the face-book. may in future Google Plus may swipe out all the social networking sites with its distinct features.

June 30, 2014

Tips to Improve Alexa Rank for Your Website, Blog?

Alexa Ranking

Now a days, most of the people are believing Alexa as a ranking. So now it has become a hot topic that how can we improve alexa traffic for a website.

All the people are in dilemma, that how the Alexa gives the rank for sites. Every single website has its unique alexa rank. Whereas page rank may matches for all sites compare to your competitor sites.

Tips to Improve Alexa Rank
Alexa Rank

Factors Which Estimates Alexa Rank

1. No: of Pages Visited

2. No: of Pages Viewed by user after visiting your site.

3. Site Performance- Maintenance, Reduce 404 Pages

Factors which improves your Alexa Rank

1. Install Alexa Toolbar- Install the alexa tool bar on your browsers. Try to visit your site from that installed browser.

2. Put Alexa Raking Widget- In alexa site you will find an option "Keep alexa on your site". Get the script or html code for Alexa widget. After saving html script, place it in your left/right side source panel of your site.

3. Reviews of your Site- Ask your user and customers to review about your service/products or any other experience with you. More reviews tells that your site is most genuine and satisfactory.
Present these reviews are temporarily closed by Alexa.

Other Factors

1. Go for Paid option- Subscribe for Alexa paid option for a month or for a year. With in this period, they would analyze your site and says the loop wholes in your site. May be in that paid version of time your site can get good ranking. Addition to it, you can see that your site is "Certified by Alexa" on the alexa site.

2. There are other tools and sites which may increase your ranking. But I'm not sure if they work well.

Alexa strategy is quietly different than Page Rank. Page rank will be updates twice or thrice in year, while alexa rank for your site may changes everyday.

Get more information on Alexa rankings at this link http://www.alexa.com/help/traffic-learn-more

Note- Alexa rank doesn't play any role in considering Page Rank for your Site.

April 19, 2014

Find Nearby Friends at your locality on Facebook

Facebook planned to launch a new feature called "Nearby Friends". You can check how far you located to your nearest friends. Initially this feature is going to be launched on iOS and Abdroid apps. This location may not be visible for a long time due to privacy and security concerns.

 Nearby Friends was built by the Glancee location sharing app team led by Andrea Vaccari that Facebook acquired in 2012.

The good thing is it sends notifications if you get closer to your friend. If someone of your friend shares his premise, then you can see his location on map.


Once Nearby Friends rollout, this can be viewed under "More" section of iOS and Android. From there you can turn it on for sharing the location premises to your friends. You can select the specific frinds list or a group of members, for whom you can share your location on maps.

You an also share your real-time location with a specific friend, with a period of time (for an hour, for a few hours, upto tomorrow, or until I manually stop).

The Facebook app displays the location by using your GPS technology. Below is the video showing how the Nearby Friends would works.

 

Note: This "Nearby Friends" will be launched first is US users, and then they would plan to other countries.

April 18, 2014

Google Analytics Changed its Terminology

As Google analytics had introduced Universal Analytics, after a long time they had made changes to analytics terminology.

Google had changed terminology for visits and unique visitors on the dashboard. Now you can see visits as sessions and unique visitors as users.

Visits ---->Sessions

Unique Visitors----->Users


In before a small confusion is raised to pubic for both visits and unique visitors. They google it for the exact information. But now they had cleared the confusion by just adding to terms.

January 26, 2014

Digital Marketing Summit 2014 in Hyderabad !!...

Whatz new in Digital marketing Summit held at Hyderabad???

Get together on 15th February, 2014 for the Digital Marketing Summit at Hyderabad. We conduct regular sessions on every month and hosted bigger workshop in 2013, but this year this is much bigger. You can't afford to miss it!

The main of this summit is to understand the role of digital marketing for the start ups and Sme's and know more about the various digital marketing techniques that can be used to promote them online.

Use Coupon Code- TPM20 for 20% Discount

2014 Digital Marketing Summit

Digital Marketing Summit Schedule

10:00 AM - 10:30 AM: Registration & Networking
Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.


10:30 AM - 10:45 AM: Welcome Note
Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.


10:45 AM - 11:30 AM: “Lead Generation through PPC - How not to be blinded while generating leads” by Mr.Krishna Chaitanya
"An ex-Google employee with 7 years of digital marketing experience. Went on to found a start-up called Adathon Advertising in Hyderabad. Primary goal is to empower the students and working professionals in Hyderabad motivate them to attain successful careers in Digital Marketing. Along side, serving as a Digital Marketing service provider to a lot of clients in India and abroad."

11:30 AM - 12:15 PM: "SEO : 2014 and beyond" Mr.Saptarshi Roy Chaudhury
A digital marketing professional with over 11 years of experience in the Internet marketing industry. While Search marketing (both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, Viral campaigns, affiliates, display & partnerships. During his phase with Havas Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc.With an established record of hands-on leadership and team building skills at the international level, he is considered as an effective communicator and focused leader. Presently working as VP – Marketing for PurpleTalk Inc., he also works as a SEO and Internet Business Consultant for clients across the world.

12:15 PM - 1:00 PM: "Age related social media behavioral dynamics" by Dr.Viswanath Kokkonda
Dr Vishwanath Kokkonda represents Yagnaum Consulting as Managing Partner and Strategy & Operations, Lead. Yagnaum is based in US, UK & India and caters to clients Staffing, Web, Mobile Apps, Digital Marketing & Social Media needs. He had successful Indian and overseas employment stint of 19 years with Global conglomerates such as Deloitte, IBM, Reliance Industries Limited and TNS (UK). The Industry sectors he catered comprise Retail, Manufacturing, Automobile, Food & Beverages, Utility and Market Research.

Vishwanath acquired a Doctoral Degree from one of the top business education providing University in South India i.e., Sri Krishnadevaraya University, Anantapur, Andhra-Pradesh for his work on Marketing of Consulting to SMEs. He holds Masters in Business Management from Kakatiya University, Warangal and in Information Technology from London Institute of Technology & Research, London. He graduated in life sciences and in education from Kakatiya University, Warangal. He holds certifications in SAP Logistics from SAP AG Germany and HR Certifications form Harvard publishing.

1:00 PM - 2:00 PM: Networking Lunch

2:00 PM – 2:45 PM: "How to use trends in content marketing? Configure your content combination" by Ms.Nischala Agnihotri
Nischala is a Content Marketer & Strategist. Weaved business stories for companies in different sectors from education to retail to angel investments and to movies. Content for website, blogs, social media, PR , presentations, marketing collateral and more…

2:45 PM – 3:30 PM: “How to Drive Millions of traffic to Your Site - Proven Methods & Real Time Case Study” by Mr.Sankar Datti
Involved in Core Search Engine Optimization from the past 7 years. Has proven experience in driving millions traffic to websites. Interested in Taking up new challenges in SEO and experimenting new methods in SEO.

3:30 PM - 4:00 PM: Tea Break & Networking

4:00 PM – 4:45 PM: Open House: Q & A
The most important session of the day. We will have all the speakers available on the stage for a free wheeling chat on everything digital marketing and most importantly to answer any questions you have.

4:45 PM – 5:00 PM: Closing Note / Networking / Photo Op

 

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