2013 ~ Search Industry

December 17, 2013

Google+ Launches +Post Action on Display Network Ads

A good news for the consumers and vendors who advertise their service/products through Google Ads. Google+ introduce a new way to monetize its social platform to drive more traffic across the web. With a new way called "+Post" feature to promote in the social hub.

Simply saying that, Google+ had added a new feature to Display Networks Ads with +Post to increase your social presence. The concept is same as like what you used in social networks. Instead of ads showing on Google+ network,they will be shown on Google's Display Network, which drives the users back to their Google+ profile pages.

Google announces in this way...

+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. The live, social ad format allows you to go beyond clicks to live conversations with your audience. People can join a Hangout On Air, add a comment, follow your brand or give a +1, right from an ad.

Google used Toyota's testimonial for the following promo video, where you can see Toyota increase its customers through +Post feature on Display Networks.

According to Google, the +Post is same as regular post in Google+, allows users to engage with directly from Ad.

Ads become more relevant with social context. Comments, +1s, and shares from friends can move people to engage with your ad. Social actions on ads and Google+ add up together, showing the full picture of engagement with your content. +Post ads expand in a lightbox to bring full screen social creatives across the web.

The AdAge describe about charges occur when an user "mouse hover on Ad for 2 seconds", which expands on the screen.

Social advertising model supports for what Google been preaching for time. The Zero moment of truth, when a bran delivers what the user needs.

Google Said....

Match your message to the right people, in the right place across the web. Reach the audiences you care about with Google Display Network tools including demographics, affinity segments, and contextual targeting. Make your content work on every screen - desktops, tablets, and smartphones.

This idea helps to Google+, because normally the users who click on Ad may not go to the company's Google+ page. So in coming days, +Post drive more traffic to Google+ pages through Display Networks also.

+Post Ads are current;y under beta version. I mean for a limited set of Adwords advertisers only the +Post is in use. Let us wait for the complete feature of +Post Ad feature on Google Display Networks.

By: Prem On Tuesday, December 17, 2013

December 11, 2013

Anglo Rank- Google Penalized on Another Link Network

Google targets another link network on Anglo Rank's links, It is formally tweeted and announced by Google Web spam head Matt Cutts. The links which buy from Anglo Rank's network comes under this Anglo Rank effect.

Anglo Rank is mainly targets on Paid link service with links reputed from multiple private networks. These private networks sell the links which has "no footprints". Cutts' tweet directly quoted the language from selling features listed on their sales pages.

Days ago, some of the Anglo Rank customers claimed that they had received notifications from Google Webmasters. The notifications saying their sites get penalized.

It is clear that, Google had busted the Anglo Rank link customers. So this incident had became a proof for people to believe the occurrence of Anglo Rank had started. The customer had kept an image showing notification for unnatural links in webmaster tools. The below image has taken from Black Hat World.

Another customer of Anglo Rank claims that, he saw drop in rankings.

In the meanwhile the operator of Anglo Rank, code named "bluematter" is responding to the customers offering for cancellations and redirecting the links.

Its time for Anglo Rank customers to check their webmaster tools if any notifications may received in future by Google Webmasters.

By: Prem On Wednesday, December 11, 2013

December 08, 2013

Google Updated Toolbar Page Rank 6th Dec 2013- Total History of Updates

Page Rank

Page Rank factor is generally given by the Google on its tool bar. It means that how Google believed your site. it is true that Google gives priority for high PR sites on top results. So all sites owners are performing several tactics to gain the Page Rank from Google.

Generally Google updates page rank status on its tool bar for 3 to 4 times a year. Even though it grasp the changes occur daily, it update at 3 to 4 times in a year.

In giving the Page Rank Google believe in some factors to calculate Page Rank. Which include domain factors, On-Page & Off-page factors and other social media factors.

Previously google calculates its page rank from its tool bar traffic. It calculate only from browsers which are google tool-bar enabled. So at that time, it may easy to gain the page rank. It also consider the data from chrome browser with its toolbar and other factors. Later, it focused on analytics factor like average time spent by user, bounce rate etc.

Next Page Rank Update

Actually the latest page Rank may update on May 29th 2014, But it doesn't happened. So according to sources, Google had a new plan to implement the update in calculating the page rank.

History of Google PR Updates

It comes to an end for all who waiting for Google Page Rank update. Yes, from 6th December the page rank would effect on all sites. I had noticed some sites which gains its PR compare to previous one.

6 December 2013 (Newest Update)

4 February 2013

7 November 2012

2 August 2012

2 May 2012

7 February 2012

7 November 2011

1st Week August 2011

July 2011

June 2011

January 2011

April 2010

Dec 31, 2009

30 October 2009

May 2009

June 2009

April 2009

30-31 December 2008

27 September 2008

26 July 2008

29 April 2008

9 January 2008

Note:
Any body doesn't know when the page rank may occur. Just based on the previous updates, we had calculated the time period for page rank updation. Line in roll to build back-links from more reputable sites.

By: Prem On Sunday, December 08, 2013

October 27, 2013

Web Developer's SEO Cheat Sheet in 2013- Moz.com

Hello SEO's this was the SEO Cheat Sheet. These are the important elements and tips for Web Developer's while developing the Website.

Today I enjoyed really after checking the Cheat Sheet for 2013. Actually this Cheat sheet had created on 29th August by Danny Dover of Moz Team.

In 2013, the cheat sheet discuss some factors related to

Mobile Website development
Google Authorship & Google Publisher
How to target website in multiple languages
Pagination
HTTP Status Codes

Download the PDF document from My Slideshare

Web Developer's SEO Cheat Sheet 2013- Moz.com from Prem Mohan

By: Prem On Sunday, October 27, 2013

October 24, 2013

User's Opinion About Google Search & SEO

Did you know how people think about SEO. Only few of us know the exact meaning and how it is useful in targeting the users/customers for our business.

Most of us like Google for its more relevant results, even though some people are not satisfying with the Google results. What do they think after clicking on the results?

Here is nice info-graphic I found on other site, It gives the idea how the people are thinking about the search results.

By: Prem On Thursday, October 24, 2013

September 28, 2013

Humming Bird- Google's New Search Update Formula

Have you notice recently that Google answers directly to questions on Search results. Yes, upon this there a new search formula has introduced. The new search update called as "Humming Bird". This new update formula has released silently by Google.

It is open that Google had updated its search technology with new parsing techniques to improve results for longer and complex queries. Amith Singhal, Google's Vice president has declared that they had introduced Humming Bird update a month ago.

The update had occurred a month ago which affected 90% worldwide English queries on Google. Google mentioned for first time, update had occurred on behalf of Google's 15th birthday. Both Sergy and Larry page also arrived to the event.

Google mainly focus on fully parsed questions (opposed to word-by-word search). It identify the direct answers on its index database.

By: Prem On Saturday, September 28, 2013

September 27, 2013

Google Celebrates Its Birthday with New Doodle

An anatomy of search engine giant celebrates its birthday on 27th Sept 2013. Google has honored with its new Doodle on its birthday.

By: Unknown On Friday, September 27, 2013

September 26, 2013

Why Sudden Decrease of +1 on my Google+ Page?

You see that sudden decrease of +1's number on your Google+ page. For example, once you saw +1 of 2596 and after you saw a 250. But, why this is happened? There are some cases to happen like this.

A couple of days, I had noticed sudden decrease of some company page. And after I had researched and asked some professionals in SEO forums and etc. Finally, I get some information regarding this issue.

The comments and answers given by them are-

Some extent people are removing +1's on your page
Since it got red, my number of given + 1's has dropped from more than 100/day to ZERO. It hurts my eyes and I don't use it anymore.
I think everyone has their right to change their mind, for whatever reason. Sometimes people press the '+1' two times.
Perhaps a whole lot of spammer accounts were shut, taking with them all your plus ones?
I very rarely +1 things now that the button is so ugly and red - it always looks like a warning sign.

Apart from these answers, There may be a chance that for every 2 to 3 months Google is updating +1's on all company brand pages. So in the meantime, the +1 number is counted for all individual posts. And after update, +1's on all pages may gets sudden decrease or drop of number.

Facebook- Likes for individual posts and whole page are considered as different.

Google+- +1 on both individual posts and whole page +1 is considered as same. If an user like 10 different posts, then the number will increase to 10. But the user is same for all 10 posts.(A drawback on Google+).

Note- Google+ is counting only one +1 from every single user.

By: Prem On Thursday, September 26, 2013

August 29, 2013

New Google Adwords Keyword Planner- Keyword Tool has Expired

Few days later. Google announces to close external Ad keyword tool. If you search for Keyword tool in Google, it is replaced and redirected yo Keyword Planner Tool, a new method/tool to estimate the keywords.

Previously, all can access the tool without logging into their accounts, but for a new Keyword planner tool it is mandatory to login into your existing or creating new account.

New Keyword Planner Tool

Changes Occured After Introducing Keyword Planner

No Match Type Data
Keyword matches like Broad, Exact, Phrase are not existed in Keyword Tool. You can get only exact match volume form this. To know other match types, you must add the keyword idea into your account.

For examples if search for Iron Man 3, you get the same information (data) on all Exact, Broad and Phrase keywords. But, here you can estimate the traffic considering like no: of click, cost etc.

Device Estimator
By this new Keyword Planner, you get specific keywords and visitors happened from devices like desktops, mobile, tablets etc. It is calculated based on average no: of visitors coming from the related devices. Google announces that it is working on this feature.

Local & Global Search Volume
Here after you can't estimate what is is local search and global searches for your keyword. These 2 columns are merged and replaced to Average monthly searches. You can get data specific for entire country, state, city and location etc form Keyword Planner. Note: You can still get Global monthly searches

Ad Share
This has been replaced to new column called "Ad impression share", to know all the potential impressions happened for a particular keyword.

Google Search Network
This column is replaced by network option with in the targeting settings. To get the entire search network data and information click on option called "Google and search partners" from the wizard.

Search Share- This is permanently expired/retired.

Approx CPC (Search)
Previously you get the approximate CPC for particular keyword in search network. But here, it has replaced this with Avg. CPC. You can get more accurate details from average Cost-Per-Click which you had previously get from Approx. CPC.

Local Search Trends
This column is expired in Keyword Planner, Of course, you can still get this information from Local Monthly Searches. You can get the search volume trends by downloading the historical statistics from Keyword Planner.

By: Prem On Thursday, August 29, 2013

August 09, 2013

List of Health Search Engines in 2013- For Your Medical Health

In today world, many of us are searching for the cure or treatment of several illnesses. Max all of us will search with the term "remedies","cure","treatment" etc on Google, Yahoo, Bing and other secondary search engines.

All the search engines would give some related and accurate results according to the your search. I mean all these search engines provide general results according to their algorithmic search based on Page PR, IBL and OBL. As we are searching for health purpose, we will not compromise at any of queries.

To get accurate and correct oriented results, we must search on Health Search Engines.

Some most and powerful Health Related Search Engines

Med Hunt- Health On The Net

Health Finder

Health Line

Medicine Net

Medicine Plus

Omni Medical Search

Pub Med- One of the best medical search engine

Web MD

World Wide Science

Scan Grants

Vadlo

Next Bio

These are the general top search engines list like Google, Yahoo, Bing etc.

Google

By: Prem On Friday, August 09, 2013

August 08, 2013

New In-Depth Articles on Google Search Results

Users questions Google for the answer by searching with related topics on it. But as a search engine Google suggests that, more than 10% of the users may come here to know and learn about broad topics, they may need some accurate and related information from the results.

Google said, to overcome these type of searches we are introducing a new concept called "In-Depth Articles" on first page of search results.

These In-depth articles gives the exact and more detailed information on particular keyword searched by the user. These articles may displayed for the broad and general topics like Love, Global Warming, India, Censorship, Recession and Cloud Computing etc.

Generally 10 results will be displayed on Google, but now an additional 4 results of in-dept articles were also introduced. So totally 14 results will appear on Google for a broad topics.

Here is an example if a user search for the word Love, The In-Depth articles may displayed as follows.

In-Depth Articles for keyword "Love"

Some times people may search for in depth source or publication for their related topic. So this new feature can overcome it by displaying great articles from lesser known publications.

Google news is also has similar section called as spot-light, but it displays only recent time articles. Also these articles are indexed according to computer algorithm software. To access this feature, just click spotlight on right-side corner of the site.

By: Prem On Thursday, August 08, 2013

August 05, 2013

Set Your Timer on Google- A New Timer by Google

A new cool feature intriduced by Google. A Timer has been introduced on Google Search. Search as [set timer for 15 seconds]. You would see the below screen on your Google Search.

If you close the Google search page, it would open a pop up window to say that if you navigate Timer will be stopped.

You can also set the timer with short queries like

[timer for 40 seconds], [set timer for 40 minutes and 10 seconds], [set timer for an hour and a half], [timer for 10 seconds], [timer 10 seconds], [timer 10 sec], [timer 7 hours 8 min 9 sec].

Here is a video showing example for 15 seconds video.

By: Prem On Monday, August 05, 2013

July 26, 2013

New Favicon Introduced on Text Ads (Google AdChoices)

We all familiar with Text Ads and organic ads. But recently Google has introduced new feature for Text Based Ads on web-pages. Adsense Software Engineer Mohamad Ayyash has posted the information on Blogspot.

A Favicon Icon is such a graphical icon used the represent their service or their company logo by advertiser. If you added a favicon related to your service, the user/customer can easily gets an idea about the service without clicking on it.

Example:

Here you can noticed the icons on left side on the Ads. The advertisers has given their own icons to display. These can be seen only for Text Based Ads, but not for Organic Ads (displayed on Google search engine).

Favicon for Text Ads

Most of the advertisers feels that there are so many unwanted leads arrived to them. But I think that, after adding this favicon image, there may be chances to reduce generation of wrong/unwanted leads.

By: Prem On Friday, July 26, 2013

July 20, 2013

Top 20 Search Engines List

Now a days Search Engines plays major role on Internet. Everyone of us are interested to go for Mobile, Tablet, iPhone etc. Internet and Wi-fi features are inbuilt features added on this gadgets.

For knowing a new things , new address, reviews, brands, and their products people are interested to search on internet by Search Engine. Google is the no:1 among all the Search Engines. But the thing is everyone of us thinks that Google, Yahoo, Bing are only 3 search engines existed.

List of Some 20 Top Search Engines

Google (www.google.com)
Yahoo (www.yahoo.com)
Bing (www.bing.com)
Ask (www.ask.com)
Alta Vista (www.altavista.com) (Recently Expired) For more information Click Here.
AllTheWeb (www.alltheweb.com)
AOL (www.aol.com)
HotBot (www.hotbot.com)
Excite (www.excite.com)
Lycos (www.lycos.com)
Web Crawler (www.webcrawler.com)
Dogpile (www.dogpile.com)
My Web Search (www.mywebsearch.com)
Metacrawler (www.metacrawler.com)
Snap (www.snap.com)
Search.com (www.search.com)
Netscape (www.search.netscape.com)
Mamma.com (www.mamma.com)
GigaBlast (www.GigaBlast.com)
Blog Search Engine (www.blogsearchengine.com)

Some other Search engines try to top search engines on Google.

Webopedia (www.webopedia.com)

Pippy/Clusty (www.clusty.com)

Mahalo (www.mahalo.com)

Duck Duck Go (www.duckduckgo.com)

Yandex (www.yandex.com)

Search Engines are liked by people for following reasons

Relevant Results at one click
Suggestions with Friendly Interface
Options to Broad or Tighten the results.

By: Unknown On Saturday, July 20, 2013

July 18, 2013

Google panda Update Confirmed? Get a Look Into Total Panda Updates

Google has confirmed a Panda Update, and it seems to be lighter compare to previous updates. Did you remember that Google announced to push panda updates regularly of 10 days period with in a month. Matt Cutts said actually there is a delay of pushing the updates.

We had no names to describe, as we saw a sreies of updates we can name it as Panda Update 26

Total List of Google Panda Updates

Here are all the releases so far for Panda: Find a close view of total panda updates in a View

Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)

Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)

Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)

Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)

Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)

Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)

Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)

Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)

Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)

Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)

Panda Update 11, Feb. 27, 2012 (no change given; announced)

Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)

Panda Update 13, April 19, 2012 (no change given; belatedly revealed)

Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)

Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)

Panda Update 16, June 25, 2012: (about 1% of queries; announced)

Panda Update 17, July 24, 2012:(about 1% of queries; announced)

Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)

Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)

Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced

Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)

Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)

Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)

Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

Panda Update 25 March 15, 2013 (not confirmed)

Panda Update 26 July 18, 2013 (confirmed)

By: Prem On Thursday, July 18, 2013

July 13, 2013

SERP Rankings Not Effect For Short Term Maintenance Issues

Google Bot crawls once in a month of your website, and then estimate all the factors like time spent, loading time, etc. Here you may get problem from webmaster tools. But Google bot has changed its crawl rate, it crawls your site frequently.

The thing is if Google bot has come to site for crawling, if your site facing any problems for short term then there will be no affect on Search Ranking. Google Webmaster Matt Cutts has described in this video about Ranking of your site if bot crawls your site in server down.

A new Google webmaster help video bring what exactly happen when a Google bot can't access the site.

Clearly says that if your site face issues like Server maintenance, Domain hosting for just a day there will be no impact on rankings of your site. If your website extend some server or hosting problems for a weeks, then there will be an impact on rankings. Cutts says that we give importance for user, so we won't prefer the websites which are dissatisfied by user.

If the problem is really for your site, goto webmaster help forum and check the posts with similar issues. Google does include this notice on your webmaster tools that there is a issue raised regarding your website maintenance.

By: Unknown On Saturday, July 13, 2013

July 10, 2013

Google Search Market Share Falls to 3%

Google which is the most used search engines throughout the world loses its search market share. Among the world China is the one which doesn't use the google search engine. Yes, Google has ranked in 5th position according to data given by CNNZ.

Yes, Baidu is the search engine for people used in China, the other major search engines like Yahoo, Bing, and other search engines are not used mostly by users. Google has bagged just 3% of market share in the month of June 2013,while Baidu has bagged 65% of market share.

Search Engines Market Share

In March it slipped from 4th to 5th position, it has losing its market share regularly. Currently it has only 2.13% of search engine traffic.

Surprisingly, Baidu has also lose its market share with the launching of a new search engine called Qihoo. Qihoo is a direct competitor of Baidu. Baidu has market share from 65% in this year, and 81% the prior.

In fact, there will be no worry to Google because it has its market share from all over the world. Let see how the Google gives the competition to Baidu and Qihoo in China.

By: Prem On Wednesday, July 10, 2013

July 06, 2013

A New Async Code for your Adsense Tag

Michael Kleber, one of the members in Google Adense developer team posted that they had introduced a new code for Adsense tag.

The new script code can be mentioned only once in the website, that means even if you have multiple ads on your website, you can specify those with in a single tag.

New script tag is-
<script async src="http://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>

After crawling the above code, it just goes to the .js file, which has below code

<ins class="adsbygoogle"
style="display:inline-block;width:350px;height:200px"
data-ad-client="ca-pub-xxxxxxxxxxxxxxxx"
data-ad-slot="yyyyyyyyyy"></ins>
<script>
(adsbygoogle = window.adsbygoogle || []).push({});
</script>

Later you can also add Google Analytics by mentioning google_analytics_uacct="UA-zzzzzz-zz" in "ins" class

Data Analytics with data-analytics-uacct="UA-zzzzzz-zz" in "ins" class

By: Prem On Saturday, July 06, 2013

June 30, 2013

Yahoo to Shut Axis, Alta Vista and other more Services

Yahoo had announced to shut services of Alta Vista, Yahoo Axis, and other yahoo products. Jay Rossiter has posted the information on their blog. Jay said, "For concentrate on more ongoing projects and to sharpen the daily lives, we had taken this step."

Alta Vista

Alta Vista had launched in early 1995, in order to find anything n internet. It is the first full-text web-search application and has become a famous online destinations to users and customers. Several ownership changes has hurt the Alta Vista, and of course Google came along and has became the world's famous search engine.

Yahoo Axis

In fact that Axis is the newer product to shut the service. It has launched in May 2012, for mobile devices which is a combination of Browser, Search, and a mobile product. With a browser plugin, it has been used by Desktop users also. Axis probably do so much, but it also been to shut.

Other Product to Shut by Yahoo is:

Yahoo Axis (June 28, 2013)
Yahoo Browser Plugin (June 28, 2013)
Citizen Sports (June 28, 2013)
Yahoo Web Player (June 30, 2013)
Foxy Tunes (July 1, 2013)
Yahoo RSS Alerts(July 1, 2013)
Yahoo Neighbors Beta (July 8, 2013)
Alta Vista (July 8, 2013)
Yahoo! Stars India (July 25, 2013)
Yahoo Downloads Beta (Juy 31, 2013)
Yahoo Local API (Sept 28, 2013)
Yahoo Term Extraction API (Sept 28, 2013)

By: Prem On Sunday, June 30, 2013

June 28, 2013

June 26, 2013

Google Person Finder for Uttarakhand Floods 2013

Please share this information

Google has shown its social responsibility on India by launching a service for Utharkhand Floods.

Search for the missing persons name, you can get their information if it matches any field.

Click the below link to find the missing persons.

http://google.org/personfinder/2013-uttrakhand-floods

Google Person Finder for Utharkhand Floods

Google Person Finder-Utharkhand Floods

please add the person details in Person Finder, so that they may get information about him.

By: Prem On Wednesday, June 26, 2013

June 22, 2013

Twitter Targets Local Businesses with Spindle

Twitter has forward a step by targeting Local Businesses. Later, a day it has collaborated with Spindle, which shares the information about what is happening near to you. On this occasion, Spindle announced to sunset its services to move on new Twitter San Francisco Office.

Spindle is available in iOS, which share the news feed of your surrounding. It fetches the news from Face-Book timeline local business events and information from your Face-book posts, Twitter.

Spindle allows the the users/customers to receive the notifications and offers when the businesses particularly posted or tweeted about it from social networking sites. Spindle suggests for Groupon-style special offer notifications and last-minute cancellation suggestions.

In the video you can observe the way he getting the surrounding updates. She also cancel the order at last minute. This type of service is suggested by Spindle.

By: Prem On Saturday, June 22, 2013

June 21, 2013

New Excel Add-In Bar for Bing Ads Intelligence

Bing has updated its Ads interface with Excel Add-In tool. This Excel Add-In help to do the keyword research and keyword analysis on Yahoo-Bing Network.

New Excel Format Related Ribbon for Bing Ads

Bing New Ribbon for Ads

The above image shows the new Add-In in Excel format for keyword analysis. The new Ribbon is provided at top of your page.It help to get the keyword from your Bing-Ads account, getting suggestions for optimization of that keywords, and save all can backup to spreadsheet to your online account or on desktop with Bing Ads Editor.

Some advanced options like, Associated keywords, Related Search Traffic, and also Keyword Research Templates are available under "More Research Options", which is situated on middle of your Ribbon.

Performing Keyword Research & Bidding at on place

From "Select Account Tool", you get option to download all the keywords or select particular campaign or ad groups and download to Bing Ads Intelligence. Create BulkSheet tool located in Keyword Research & Account section of the ribbon, which allows you to add multiple keywords

If you are not using Bing Ads Intelligence, download the add-in from here. For existing users the add-in will be automatically updated.

Related Keywords:

New Tool in Bing Ads Campaign Management

Bing Launches New Sitemap Plug-In 1.0

By: Unknown On Friday, June 21, 2013

June 19, 2013

A Close on Total Google Panda Updates List- 2013

For more detailed information regarding panda updates, Visit Total Panda Updates List

Source: http://www.seo.com/blog/google-panda-update-up-close-infographic

By: Unknown On Wednesday, June 19, 2013

June 14, 2013

New Tool in Bing Ads Campaign Management

Are you aware of Bing Ads on its SERP Search Engine Results Page? Most of you know about Google Adwords Campaign, Ad-sense, etc. Bing also getting increase in its search queries from users. Bing is the heavy competitor for the Google. Since Bing doesn't have much share than Google, in future there may be possible tough fight can be made on these two Search Engines.

From last years, Bing also get tie-up with yahoo and its take some its results from Yahoo. Bing also implementing new tools to have more friendly relationship with the users while using their products like Webmaster Tools, Hot Mails, Facebook, Skype (Almost all Microsoft products) of them.

Bing's New Ads Campaign Tool

Newly it has launched some tools in Ads Campaigns. It gives the detailed information about your campaigns. When you mouse over on these trend line, it shows all the updates occurred on that day. You may know what are the modifications, deletions and what changes happened while increasing or decreasing the budget. the bid values for a particular day.

Related Pages:

New Bing Sitemap Plugin 1.0

Bing Displays more information with Satori Extension

By: Unknown On Friday, June 14, 2013

June 13, 2013

New Google Traffic Updates with Waze Navigation App

Waze Navigation App

Now a days, we all are get shuck at traffic signals on your way to destinations like Offices, Banks and also while traveling to other locations. At that time most of us choose to go on wrong route to get to our places in time. It states and other feels that you are a lazy and indiscipline manner.

But, if you follow and do some work on these traffic signals, surely you can go in time without any delay in your time. Yes, this is going to happened in coming future days.

Google announced that it makes an agreement to buy the Waze Traffic & Navigation App for a $1 billion among its major competitors Facebook and Apple.

Delhi Waze Traffic Navigation
on Smartphone

Waze is an smartphone application which give the traffic updates with navigation for your route. It provide the traffic updates to its users.

Google taken one more step with by adding traffic updates along with Google Maps. In future Google Maps shows the traffic updates from Waze app by selecting an option from it.

Let us see an example, for it.

A user has searched a route at Delhi on Waze Traffic application, so that it display the behind results. It provide and guides the users to go into particular route to avoid traffic jam.

Relative Pages:

New Image Results for Google Ads on SERP

Google Releases Treasure Map Mode

By: Prem On Thursday, June 13, 2013

June 07, 2013

New Image Results for Google Adwords

Google Ads Product Manger Awaneesh Verma posted that they are going to introduce new features in ads.
Images are going to be displayed on Google Search Ads.

At present we are seeing the author images for Google Ads, now in addition to it we can see images alone with ads. These images on search Engine page can draw attention from the users, the results with images may attract users to click and view those images. So these type of search with images may add more to their business.

This is the example for this new feature. If a user search Sydney Hotels", they you can see like these images with Ads.

Images for Google Ads

A user show their business or location images along with their Ads on SERP. Users want to request the Ad-words team for this new feature. At present, Image Ads will implemented on English queries with a beta version.

Any of interested can request the Ad-words team by filling a Image Ad-words Request Form.

By: Prem On Friday, June 07, 2013

June 02, 2013

Gmail's New Inbox - Control Your Mails With New Categories

Are you confusing in finding category of your mails. If yes, let you stop worry about organizing your mails in Inbox. A new Gamil Feature had introduced to forget all your confusions. Even though many of you had differ your mails by attaching the label, its seems to be some difficult to organize all the mails to be a related folders.

This New Gmail Inbox Feature provide the option to categorize your mails according to your Personal, Social Type, Update/Newsletters, Forums etc.

This feature is on live from today, Let's enjoy the new Gmail Inbox category option. Make your Inbox looks to be different from others.

A new inbuilt feature has been introduced in Gmail. If you categorize your Gmail Inbox in a categorized way, it can be looks like this.

Change your inbox style

You can always switch back if you change your mind, so go ahead and experiment with different styles. Simply switch to other favorite inbox types.

Open Gmail.
Click the gear icon in the upper right, then select Settings.
Select the Inbox tab.
In the “Inbox type” section, select an inbox style in the drop-down menu.
Click Save Changes at the bottom of the page.

But, it doesn't give the chance to create your own categories. Inbuilt it has 5 categories. You should use those categories only.

Personal
Social
Promotions
Updates
Forums

For a Desktop Users, you can see your inbox as follows. Tabs separated vertically in Inbox. By clicking the tabs you can enter into that category. For example if you click on Promotions, you can see all the facebook, google, and other third party related promotions in your Inbox.

On Desktop/Laptop

Inbox for an Android mobile phone, iPad and a iPhone can be as below. Here you get the horizontally separated tabs. You get notifications on the tab, if you get any any messages regarding the group.

On Android Application

On iPad & iPhone Application

Relative Pages:

Now Blogger Comments on Google+

Google Talking Shoes with Micro-Controllers

By: Prem On Sunday, June 02, 2013

June 01, 2013

You Tube Introduced Slomo (Slow Motion) Video Feature

Some times Slow motion videos may be more interested. These videos may have the fun and lot of visibility about the video. For example, deciding whether the ball has touched the stumps or not in Cricket.

This slow motion feature had recently introduced by You Tube for the users to make more interestingly. Visit the Enhancements page or You Tube Editor Page. After opening one of the link, you can now apply slow motion feature to any of your uploaded video. This feature can be available those who had uploaded the videos in their accounts.

Here is an video which is a Normal Video

This is the Video which is in 1/8 th of Normal Video (SoloMo Video)

These are some examples of Slomo Videos

Create your own funny videos by adding this Slomo feature to your uploaded Videos. Let your friends watch your creativity in slow motion videos.

For more information regarding how the videos has been watched by people like which age people, which gender, from which country etc., can be tracked by You Tube Trend Maps Feature

By: Prem On Saturday, June 01, 2013

May 30, 2013

Bing Launches New Sitemap Plugin 1.0

Download the Plugin

You can download the Bing XML Sitemap Plugin 1.0 binaries as well as the source code directly from the Microsoft Download Center or from the Bing XML Sitemap download page in the Bing Webmaster Help Center.
Bing XML Sitemap Plugin Features Overview

Sitemaps.org Compliant XML Sitemaps

The Bing XML Sitemap Plugin generates XML Sitemaps compliant with http://sitemaps.org/. In doing so, it creates two types of Sitemaps:
1. A comprehensive Sitemap based on recent traffic activity
2. A “delta” Sitemap that contains all pages that changed within a configurable time window.
(When we speak of “Sitemap” we mean the “Sitemap Index” and the actual XML Sitemaps themselves.)

Configurable URL Parameter Handling

By default, query string parameters that are seen by the plugin are not added to the sitemap URLs automatically. However, if your site uses query parameters to uniquely identify content you can easily include each significant parameter to the configuration file called normalization.txt.

Link rel=Canonical Handling

If your pages use link rel=canonical, then the plugin will use the URL value from <link rel=”canonical”> when found in the page’s HTML source as the URL to add to the XML Sitemap. Note: parameters that are part of the canonical URL will not be dropped regardless of whether they are listed in normalization.txt)

How does the plugin handle redirects?

The plugin will only add pages that return HTTP status 200 to the Sitemap. However, when you redirect a page after it was 200 previously, it will still show up in the Sitemap for some time, that is, until the configured time decay has passed (this is configurable using the VisitTimeoutSec setting).

404 Handling

The plugin also generates a Sitemap file that only contains requests that resulted in a 404 on the site. The location of this file is currently commented out in the Sitemap index file because it should not be seen as a regular XML Sitemap, but it can be used by the search engine to inform the index that these URLs are no longer valid.

The Plugin Honors Robots.txt Rules

The XML Sitemap Plugin honors the robots.txt rules you define in your site’s robots.txt in the sense that it will not add blocked URLs to the XML Sitemap.

More flexibility of what gets added: Disallow.txt

For added flexibility you can also add specific disallow rules for the Bing XML Sitemap plugin, using the same syntax as robots.txt in the file disallow.txt. Any disallow rules there will be observed by the plugin in the sense that pages matching the disallowed URL patterns will not be added to the XML Sitemap.

Automatic <priority>: How it is calculated

Since the plugin works off of traffic-based signals, it uses these to help establish a priority value for a given URL in the XML sitemap. Based on the premise that 0.5 represents the average priority and that more important URLs need to get awarded a priority higher than 0.5, the currently used formula to calculate priority is as follows:

In other words: the priority of the page is the visit count for the URL divided by 2 times the average visit count for the entire host site.

Longest period of time in seconds a URL remains in the Sitemap without being seeing any traffic. Default is 2592000 which equates 30 days.

Examples of XML Sitemaps Generated by the Bing XML Sitemap Plugin

Our partners at Microsoft use the Bing Sitemap technology at Microsoft, too. Two of our largest properties, MSDN and TechNet, which both contain millions of pages, have been using the technology to generate their Sitemaps since Beta, side-by-side with their prior systems.

(Note: You can see a working sample at http://msdn.microsoft.com/sitemaps2/trafficbasedsspsitemap.xml). These revisions, and this tool overall, should provide websites with a much easier way to build and maintain trustworthy sitemaps that are manageable across all scales.

source: http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2013/05/23/bing-sitemap-plugin-1-0-launch.aspx

By: Prem On Thursday, May 30, 2013

May 24, 2013

Google Penguin 2.0- A New Spam Report Form

A most awaited penguin update, Penguin 2.0 has released just a day ago. And there are reports for these big changes. But, there is a gossip that still Google is ranking some spam ore low quality sites. This update can remove all those gossips.

Matt Cutts said this is the 4th Penguin update launched by Google in his blog. Since it is an updated algorithm (i.e, it is just not a data refresh), So it has been called as Penguin 2.0. About 2.3% of English US- queries has affected, penguin also varies with language. It means the sites with more spam has high impact of update.

Google's Web-spammer Matt Cutts tweeted about this new Penguin update, that they are providing a tool for remove those spam site. A new Penguin spam report has introduced, to control the spam sites display on results. This Form ask user to fill the form if he observe a unwanted or spam site.

URL of the Spam site
URL of the Google search result
And any additional information regarding this spam result

Penguin Spam Report Form

So from now, if any of you noticed any spam related sites also low quality sites, you can report to Google from Penguin Spam Report. So that they can take action to no more repeat of such spam sites furthermore.

As we heard earlier that this Penguin update is bigger one, the results are not changed as we expected. I mean we had expected a lot of changes would takes place on SERP, but actually it had not effected the results so much.

By introducing the spam report form, we must be more careful while link building and content on your site. There is a chance to your competitor to submit your site in spam report. So, guys please keep in mind while work on your site.

By: Prem On Friday, May 24, 2013

May 18, 2013

Google Launches Diversity of Results

Matt Cutts discussed in a video about new change in Search results which gets diversity on search engine results page..

Matt said soon Google is launching new change that effect on same domain results. You can observe 2 to 3 results of same domain for some particular keywords, that means if the relevancy is not matched from other site, it shows multiple results from same domain.

Matt had explained, this update will prevent results occurring from same domain. Also there would be less probability to show multiple results from single site on SERP. Even though Google had introduced EMD Update, Penguin update and Panda Update there is no diversity in results.

Google added "Host clustering", which prevents the multiple results from same domain.Google then changed to show more diversity of results.

This update will show more diversity of results on 1st page of Google. Secondary other remaining pages may have less diversity of results (It may contain multiple results from single domain). Matt said, this update is introduced to satisfy more number of users.

Generally users are not interested to go and find the information from repeated domains. After Host clustering, there would be a chance of user to open 6 to 7 results.

By: Prem On Saturday, May 18, 2013

May 16, 2013

What are the Important SEO Meta Tags for the website

Meta Tags

In SEO Meta Tags play an important role. Without these these getting your results on search engine is very hard. These meta tags help you to outcome the result. All are familiar with tags like title, description, keywords and robots.

But other than these tags there are many which are important in SEO. Many of you may miss some of these tags, please check it and place on your website. All these has unique importance and these are some Google Search Engine related.

If you want your website be ranked on top of google, then you must check and place these tags on your website.

Title

Plays key role in search results. From this title only Google would consider the relevancy of the results. So without the title tag you can’t get the results on the 1st page.

<title>Search Indus Update- Latest Search Engine News </title>

Description

Meta description is known as snippet in SEO terminology. The description you would provide must attract the users to go into the site. The content is not fully stuffed with keywords. Just it gives clear idea about the idea or services of that particular page or website.

<meta name="description" content=" " / >

Keywords

Most of you believe that keywords has vital role in SEO. But it false, Matt Cutts clearly said that keywords will not play any role in SEO. Even though you can keep 3 to 4 related keywords to your web-page.

<meta name="keywords" content=" Search Industry News, Search Updates, SEO Updates" />

Header

After the above three tags the next important tag is Header tag. Header tag has most important in Search Engines. If you write your targeted keyword in Header tag, then that page can easily ranked on search engines.

<head> Search Indus Updates</head>

Robots File

Every Search engine has individual crawlers and bots. These bots will crawl all web-pages and content of that pages. Some sites have secure or important data in their page. You can restrict that data from crawling those bots. With this “robots.txt” file we can restrict the data visible to public.

User-agent: Googlebot/2.1
Disallow: /nogoogle.html
Sitemap: http://www.mysite.com/sitemap.xml

Follow & No-Follow Links

Google will consider only Do-Follow links. So be careful while link building to your sites. Yahoo may consider both Do-Follow and No-Follow links. You can also change the do-follow to no-follow links from rel attribute tag

<meta name="robots" content="noindex, follow">
<meta name="robots" content="index, nofollow">
<meta name="robots" content="noindex, nofollow">

Google Webmaster Tools

You can check all your website data and links of your site. From this we can track all internal and external 404 errors. Notice all the site errors like meta title, descriptions, keywords etc. Website insights like Crawl Errors, Server Errors, Robots file can be known from it.

Most useful thing is Search Queries. From search queries you can track the keyword avg. positions, search impressions and clicks from Google. Also know the change in keyword impression and clicks.

<meta name="google-site-verification" content="oFEzayZqtYM_WLMVfzGmKC8WcfIy9gRtgxLR4GKWHao" />

Google Analytics

With this Analytics tool we can track each and every visit/view of the users. You can observe every click from analytics. You can increase your traffic or visibility of user from this report.

NOODP (No ODP)

ODP means Open Directory Project. Sometimes google display title from open directory project. If both the titles of open directory projects and your website are same, then there is no problem. If it is different then you must use this NOODP tag.

By adding NOODP tag, we clear say to Google that not to consider title from displaying Open Directory Project. You’re saying that your current updates title must considered as title in Search Results page

For Google <meta name="googlebot" content="noodp"/>
For Yahoo <meta name="slurp" content="noydir" />
For Bing <meta name="msnbot" content="noodp" />

Canonical Link Element (Duplicate Content)

Google would crawl all the sites on the net, and it can recognize who has pasted the content from others site. Search engine gives least priority for a copied content site, So be aware of using copied content from your competitor site.

Sometimes you may use the same data in your multiple sites. Then you can use this canonical tag, which tells to Google that these two are your sites and the data is common for these pages.
Same information or content can be used in multiple sites by putting this tag.

<link rel="canonical" href="http://www.example.com/" />

New tags will be updated regularly. Follow updates by clicking on "join the site" button on right side of the page. For more SEO information Click Here

By: Prem On Thursday, May 16, 2013