Few days later. Google announces to close external
Ad keyword tool. If you search for Keyword tool in Google, it is replaced and redirected yo
Keyword Planner Tool, a new method/tool to estimate the keywords.
Previously, all can access the tool without logging into their accounts, but for a new Keyword planner tool it is mandatory to login into your existing or creating new account.
New Keyword Planner Tool
Changes Occured After Introducing Keyword Planner
No Match Type Data
Keyword matches like Broad, Exact, Phrase are not existed in Keyword Tool. You can get only exact match volume form this. To know other match types, you must add the keyword idea into your account.
For examples if search for Iron Man 3, you get the same information (data) on all Exact, Broad and Phrase keywords. But, here you can estimate the traffic considering like no: of click, cost etc.
Device Estimator
By this new Keyword Planner, you get specific keywords and visitors happened from devices like desktops, mobile, tablets etc. It is calculated based on average no: of visitors coming from the related devices. Google announces that it is working on this feature.
Local & Global Search Volume
Here after you can't estimate what is is local search and global searches for your keyword. These 2 columns are merged and replaced to Average monthly searches. You can get data specific for entire country, state, city and location etc form Keyword Planner.
Note: You can still get Global monthly searches
Ad Share
This has been replaced to new column called "Ad impression share", to know all the potential impressions happened for a particular keyword.
Google Search Network
This column is replaced by network option with in the targeting settings. To get the entire search network data and information click on option called "Google and search partners" from the wizard.
Search Share- This is permanently expired/retired.
Approx CPC (Search)
Previously you get the approximate CPC for particular keyword in search network. But here, it has replaced this with
Avg. CPC. You can get more accurate details from average Cost-Per-Click which you had previously get from Approx. CPC.
Local Search Trends
This column is expired in Keyword Planner, Of course, you can still get this information from Local Monthly Searches. You can get the search volume trends by downloading the historical statistics from Keyword Planner.
