January 26, 2014

Digital Marketing Summit 2014 in Hyderabad !!...

Whatz new in Digital marketing Summit held at Hyderabad???

Get together on 15th February, 2014 for the Digital Marketing Summit at Hyderabad. We conduct regular sessions on every month and hosted bigger workshop in 2013, but this year this is much bigger. You can't afford to miss it!

The main of this summit is to understand the role of digital marketing for the start ups and Sme's and know more about the various digital marketing techniques that can be used to promote them online.

Use Coupon Code- TPM20 for 20% Discount

2014 Digital Marketing Summit

Digital Marketing Summit Schedule

10:00 AM - 10:30 AM: Registration & Networking
Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.

10:30 AM - 10:45 AM: Welcome Note
Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.

10:45 AM - 11:30 AM: “Lead Generation through PPC - How not to be blinded while generating leads” by Mr.Krishna Chaitanya
"An ex-Google employee with 7 years of digital marketing experience. Went on to found a start-up called Adathon Advertising in Hyderabad. Primary goal is to empower the students and working professionals in Hyderabad motivate them to attain successful careers in Digital Marketing. Along side, serving as a Digital Marketing service provider to a lot of clients in India and abroad."

11:30 AM - 12:15 PM: "SEO : 2014 and beyond" Mr.Saptarshi Roy Chaudhury
A digital marketing professional with over 11 years of experience in the Internet marketing industry. While Search marketing (both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, Viral campaigns, affiliates, display & partnerships. During his phase with Havas Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc.With an established record of hands-on leadership and team building skills at the international level, he is considered as an effective communicator and focused leader. Presently working as VP – Marketing for PurpleTalk Inc., he also works as a SEO and Internet Business Consultant for clients across the world.

12:15 PM - 1:00 PM: "Age related social media behavioral dynamics" by Dr.Viswanath Kokkonda
Dr Vishwanath Kokkonda represents Yagnaum Consulting as Managing Partner and Strategy & Operations, Lead. Yagnaum is based in US, UK & India and caters to clients Staffing, Web, Mobile Apps, Digital Marketing & Social Media needs. He had successful Indian and overseas employment stint of 19 years with Global conglomerates such as Deloitte, IBM, Reliance Industries Limited and TNS (UK). The Industry sectors he catered comprise Retail, Manufacturing, Automobile, Food & Beverages, Utility and Market Research.

Vishwanath acquired a Doctoral Degree from one of the top business education providing University in South India i.e., Sri Krishnadevaraya University, Anantapur, Andhra-Pradesh for his work on Marketing of Consulting to SMEs. He holds Masters in Business Management from Kakatiya University, Warangal and in Information Technology from London Institute of Technology & Research, London. He graduated in life sciences and in education from Kakatiya University, Warangal. He holds certifications in SAP Logistics from SAP AG Germany and HR Certifications form Harvard publishing.

1:00 PM - 2:00 PM: Networking Lunch

2:00 PM – 2:45 PM: "How to use trends in content marketing? Configure your content combination" by Ms.Nischala Agnihotri
Nischala is a Content Marketer & Strategist. Weaved business stories for companies in different sectors from education to retail to angel investments and to movies. Content for website, blogs, social media, PR , presentations, marketing collateral and more…

2:45 PM – 3:30 PM: “How to Drive Millions of traffic to Your Site - Proven Methods & Real Time Case Study” by Mr.Sankar Datti
Involved in Core Search Engine Optimization from the past 7 years. Has proven experience in driving millions traffic to websites. Interested in Taking up new challenges in SEO and experimenting new methods in SEO.

3:30 PM - 4:00 PM: Tea Break & Networking

4:00 PM – 4:45 PM: Open House: Q & A
The most important session of the day. We will have all the speakers available on the stage for a free wheeling chat on everything digital marketing and most importantly to answer any questions you have.

4:45 PM – 5:00 PM: Closing Note / Networking / Photo Op

January 24, 2014

SEO Ranking Factors for Baidu Search Engine

Do you want to point out your business in China!!! Keep these rules in mind...
Baidu is the one major search engine in Chine. Baidu capture more than 60% of market share in China. Even Google can't beat the Baidu that country.

Yaaah!!.. Everybody knows the major rules and algorithms for Google Search Engine. Here are some points which you may had the chance to display your website information on Baidu. This blog post describes some Baidu search engine factors.

SEO Ranking Factors & Meta Tags

Chinese Law:

Address- Your website must contain the china address, which shows that your website belongs to China country

Domain- Baidu prefers for .cn(china), .com(commercial), .net(network) etc. Among these domain types, .cn has first preference.

Hosting- Apart from preference of domains, Baidu also gives importance for sites which are hosted in china. It may improve page load speed.

Content License- Your website get rankings in Baidu,if you get a special license from chineese government to your site. Obtain the license from Chinese Ministry of Industry and Information Technology.

Censor- Chinese government ban some services which may include more Google services. It bans major social networking sites. Baidu will de-index your website, if the words of content in your is blaklisted by Chinese government.

SEO Requirements:

Sub-Domains- Baidu dislikes the websites having sub-domains or having multiple domains. The site must have only 1 domain, and any other sub-domains are not be used. For seperate language, you mustuse another domain. Finally Baidu says don't use any sub-domains.

Speed- Site speed is a major ranking factor consider by Baidu. Site which loads slowly would get less preference while ranking. Baidu also consider the hosting place as a factor.

iFrames- As we know that by using iFrames the search engine gets confused. But here Baidu is unable to read the data in the iFrames. So if you specify important information in iFrames baidu can't spider it.

Robots.txt- Google allows robots.txt file. But baidu doen't like the sites having robots.txt. Any important rules are needed, you must specify them in .htaccess file or in server settings.

Flash & JavaScript- Baidu is unable to crawl both javascript and flash. The important content must specify in HTML only.

Link Building:

Navigation- As Baidu is unable to crawl Javascript, use drop down menu's for navigation purposes. It also gives the preference to footer of a site. So be sure to have some text links in your botttom of the page.

Anchor Text- Baidu consider lot of importance to keywords having anchor text. All the links with in the internal linking must follow the keyword optimized anchor text. While buiding links from external sites also we must optimize the Keyword anchor text.

Link Building- Although Baidu prevented sub-domains, Robots.txt and content like issues,link building has not performed. Yes Baidu didnot had any sategy for considering the inbound links  to our site. It gives the preference based on number of links created. On the other way it is not considering the quality of links... So the sites who had more quality links may also can achieve top rankings on Baidu.


Header Tags- Along with other search engines, Baidu also consider these header tags for h1 to h6 on webpages.

Duplicate Content- Compare to other search engines Baidu penalizes more if the site has duplicate content. It is mandatory that your site must have unique content. So be sure while developing your site for content issues.

Quality- Since your site has unique content, it would be quality content. To achieve high rankings try to manage the quality content of at least 300 words per page.

Title Tag- A chinese character is equal to 2 English characters. So as Google follow for 70 limited character, Baidu's limit is 35 characters for title tag. Try to manage the title with rich descriptive keywords as you must stuff the keywords with in 35 characters.

Description Tag- Some times meta description is not used by Google and Bing search engines. But Baidu depend on it for ranking the results. The limit for Baidu's meta description tag is of 78 characters.

Keywords- Although this tag is not using by major searh engines, Baidu still consider meta keywords as a factor. In every page meta keyword tag should mentioned and it would be atleast 3 to 5 keywords.

ALT Attribute- This alternate text is common for Baidu and other major search engines. So don't forget to specify your alt tags to crawl your website images.

Blogs- Company blogs must specify on your website page. Frequently update your blog,so that Baidu treats your blog more content rich with internal linking.


Submit your website- Although baidu didn't have any webmaster tools, you can submit your site by visiting this link http://www.baidu.com/search/url_submit.html

Keyword Research- Baidu also has keyword estimator tool, people in china may think different than other countries. So you can find the keywords satistics from http://is.baidu.com/keyword_tool.html

I +Lovely Prem Talluri  inspired from Search Engine Land and wrote this post.......


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